This Soundco’s Secret Weapon? Touring-grade Service from a Regional Company
Steve Poulton, president of Audio Excellence in Albuquerque, N.M., recalls his first gig under the new company moniker. “It was out at the Journal Pavilion, which is a 15,000-seat venue just out of town, for radio personality Jim Rome,” he says. “We didn’t have enough equipment to do the show, but I convinced the promoter that we could definitely handle the show and take care of it.”
Poulton traveled from Albuquerque to Colorado Springs, Colo., to rent a JBL line array from Audio Analysts, got out to the venue and then set up the system. “I was flying by the seat of my pants, [but] I was convinced that we would do whatever we needed to do and had the know-how and wisdom to figure out how to do [it],” he reports. “I definitely jumped in at the deep end on a lot of big shows in the early days. My philosophy was always to act as if we were providing touring-level service in a regional area. We always acted as if we were big, and I think it facilitated us getting there rather quickly.”
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