Hook 'Em and Book 'Em–Contract Technicals
While this month's column is not theory, it is a whole lot of "practice" –the contractual technical description of your provided rig is an important part of winning bids. Yes, you can call contract terms part of the "biz," as most of the smaller gigs you take do not include riders and just want you to deliver the sound (and sometimes, stage lights) in a professional manner. But by describing your services in quantitative and generic ways, you connotatively express to your customer that you are all business and not over-promising a touring rig for an amateur event.
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