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Audio-Technica Names Midwest AV Sales Rep Firm for Northern IL, Easter WI

FOH Staff • On the Move • October 1, 2019

From left, Greg Shade, Jim VanDettum, Matthew Cook, Barbara Sjodin, Reid Peterson and Dan Pelletier.

STOW, OH – Audio-Technica named Midwest AV its sales rep firm for Northern Illinois and Eastern Wisconsin. Pictured here, from left, are Greg Shade (Audio-Technica U.S. midwest territory manager, professional markets); Midwest AV’s Jim VanDettum, Matthew Cook and Barbara Sjodin; and Audio-Technica’s Reid Peterson (Audio-Technica U.S. director of sales, professional markets) and Dan Pelletier (Audio-Technica U.S. applications engineer, professional markets).

More details from Audio-Technica (

Midwest AV principal Barb Sjodin will be joined by the rest of the Midwest AV sales team in representing Audio-Technica in this region. A-T is the latest addition to Midwest AV’s brand roster, which also includes such lauded manufacturers as Philips, TOA, SpinetiX, HRT (Huddle Room Technology), Capital Networks, SP Controls, Aurora LED Systems, Aveo Systems, Palmer Digital Group, Vicoustic, Mystery Electronics and MuxLab.

Reid Peterson, Audio-Technica Executive Director of Sales, Professional Markets, remarks, “Audio-Technica is very excited to welcome Midwest AV as the new manufacturer’s rep firm that will be assigned to Northern Illinois and Wisconsin. Barb Sjodin and her team bring a wealth of knowledge to the market. Her experience with the AV and sound industry, as well as her vast product knowledge, will be beneficial to all concerned. We believe that the addition of Audio-Technica to the Midwest AV line card will give them the ability to offer a complete solution for many applications. We look forward to working with the MW AV team and the many opportunities that may come from this.”

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