BUENA PARK, CA – Longtime Yamaha veteran Sotaro Nishida will assume the role of executive officer and senior VP of audio at Yamaha Corporation of America (YCA).
In this newly created role, Nishida will oversee both the consumer audio and professional audio departments, focusing on enhancing customer satisfaction while expanding the breadth and depth of innovative Yamaha audio solutions available to integrators, audio pros and consumers.
Prior to joining YCA, Nishida was the CEO of Yamaha Unified Communications (YUC). In 2024, YCA assumed sales, marketing, and support responsibilities for unified communications products in the U.S. This strategic move enhanced the company’s offerings and improved customer experiences.
“The Yamaha team is excited to have someone with Sotaro’s broad audio experience to lead our growth initiatives in the important U.S. market,” said Tom Sumner, president of Yamaha Corporation of America. “Building on our strong presence in the live sound, production, commercial installation and home entertainment systems, we will provide customers with innovative solutions that meet all their critical audio needs, whether they are demanding audio professionals or discerning home audio enthusiasts.”
Nishida has been with Yamaha more than two decades, back to the early days of the company’s Mobile Digital Content Business in 2002. Before joining YUC, he worked at Yamaha Europe’s headquarters in Hamburg, Germany, and handled assignments in Japan and Latin America. Throughout his time at the company, he has been involved with both the Pro Audio Division and the Music Entertainment Division.
For more info about Yamaha Corporation of America, visit: https://usa.yamaha.com/
