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Adam Hall Group Names Exclusive Korean Distributor

FOH Staff • On the Move • March 10, 2021

NEU-ANSPACH, Germany –– The Adam Hall Group extends its growing international distribution network. The German event technology provider has named the Seoul-based Sonicvalue as its exclusive Korean distributor for the LD Systems, Gravity and Palmer brands, as well as for Adam Hall 19” Parts.

Alessio Foti, Global Business Development Manager at Adam Hall Group, says: “We’re extremely pleased to have joined forces with Sonicvalue and have them as our distribution partner for Korea. The Korean event technology market is highly attractive to us, is future-oriented, and fits well as another piece of the puzzle in our international aspirations. As an up-and-coming distributor with a young, dynamic team, Sonicvalue has a broad dealer network as well as an extensive service offering, and that allows the company to respond excellently to the challenges of the diverse local market. Together, we will continue to expand our presence in Korea in both the event and installation markets.”

Richie Song, Senior Manager at Sonicvalue, says: “We firmly believe that every effort pays off and gives extra added value. This is why Sonicvalue thinks and acts progressively, rather than always following the usual industry standards. This is the challenge we set ourselves every day. We look forward to working with the Adam Hall Group on strategies that are as progressive as they are differentiated to successfully enrich and expand in the Korean market. It is a great honor for us and we are ready for a new journey.”

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