ATLANTA – In June 2021, the first Illuminarium venue opened in Atlanta, featuring Wild: A Safari Experience. The Illuminarium team chose Holoplot and the X1 System to realize their vision, introducing a new kind of immersive experience for their audiences. Holoplot recently shared a case study focusing on the audio setup within the “VR without goggles” immersive experience attraction.
More details from Holoplot (www.holoplot.com):
We are very proud to share with you the story of our partnership with Illuminarium Experiences.
In June 2021, the first Illuminarium venue opened in Atlanta. The first of multiple venues planned internationally. Through the two rooms of the Atlanta’s Illuminarium, the guests experience strobe effects, gentle floor vibration, immersive, authentic sounds and scents, and realistic & responsive projection. With the Wild: A Safari Experience, the visitors are immersed in Tanzania, Kenya, Rwanda, and South Africa without leaving Atlanta’s BeltLine.
The Illuminarium team chose HOLOPLOT and the X1 System to realize their vision, introducing a new kind of immersive experience for their audiences. The complete audio system, including all audio modules are concealed. The room is mapped with authentic audio objects, that together with the visual content, build up a rich and compelling story. The sound perfectly matches with the visual projections – fully immersing visitors in a new world, easily able to ignore the sound technology behind.
“Audio will increase the power of the experience by 50%. I did not really know what it meant until I went to Berlin and listened to the HOLOPLOT system and it just blew all of us away.” – Allen Greenberg, CEO of Illuminarium
Watch our film The Soundscapes of Illuminarium to get a tangible impression of the impact of HOLOPLOT X1 on the Illuminarium venue in Atlanta:
