ANAHEIM, CA – The ADJ Group of companies will be heavily represented at this year’s NAMM tradeshow in Anaheim, CA. ADJ will once again be the official naming sponsor of the Arena Plaza Stage, which will feature a full ADJ lighting rig alongside an audio setup showcasing sister company AVANTE Audio’s impressive new Imperio Pro ‘mini’ line array system. In addition, the company will have a booth on the show floor that will be used to exhibit products from both ADJ and AVANTE Audio as well as additional sister company, Eliminator Lighting.
Taking place later in the year than usual, a knock-on effect of the global pandemic, NAMM 2023 will run April 13 thru 15 at the Anaheim Convention Center. Attracting tens of thousands of visitors from across the globe, the event is a vibrant showcase of the latest music, audio and event technology. Combining multiple halls of exhibits with numerous stages and smaller performance spaces, it provides music and live event industry professionals with the opportunity to learn, network and be inspired. The ADJ group will be located in the heart of the main exhibition hall on booth #10920, where the company’s experienced team of sales and product specialists will be on hand to answer questions and provide one-on-one demos.
The show will see the official launch of a new LED solution from ADJ, the Element H IP, along with a small selection from ADJ Lighting’s existing catalog of professional entertainment lighting fixtures and four recently released Eliminator Lighting fixtures.
AVANTE Audio will use the exhibition to showcase its new and improved Imperio Pro ‘mini’ line array system. This unique modular system is incredibly compact, extremely versatile and, most importantly, sounds fantastic. Intended for easy transportation and very fast setup, the Imperio Pro IMP205 is a lightweight, high output active line array element that can be utilized in a variety of different configurations – both ground-stacked and flown – to cover a wide range of applications and audience sizes. Combining high quality neodymium components with Class-D digital amplifier modules and advanced 32-bit internal signal processing, it delivers unrivalled audio fidelity and deployment flexibility for a speaker of its size. The complementary Imperio Pro IMP118 active sub bass speaker features a high power 18” driver with a 4” voice coil driven by a 2400W RMS Class-D amplifier. The ADJ group’s NAMM booth will also see the worldwide debut of the new AVANTE Audio AS8 ACDC. This compact and portable active column speaker system comprises an active 8-inch neodymium subwoofer enclosure alongside two column units. One is loaded with six precision-aligned 2.75” neodymium drivers while the other serves as a spacer to lift the speaker column up to optimal height. The self-contained system incorporates an internal rechargeable Lithium-Ion battery, which offers an average run time of 4 to 5 hours from a full charge.
Away from the booth, ADJ will also be the official naming sponsor of NAMM’s Arena Plaza Stage for the second consecutive year. Located between the Anaheim Convention Center Arena and the ACC North hall, right by the pedestrian entrance to the site from W Katella Ave, the ADJ Arena Plaza Stage will showcase a wide variety of musical talent throughout each day of the show. Highlights of the program include Miami’s genre defying Los Wizzards, Jazz trumpeter Jonathan Dely, vocalist and virtuoso electric violist Ginny Luke, World Music band Afro Dominicano, Grammy-nominated Caro Pierotto, Americana outfit Rose’s Pawn Shop, country rockers Cimarron 615, and teenage rock band Youthanize.
As the show floor is emptying after NAMM’s first day, the Arena Plaza Stage will also be the venue for ADJ’s Happy Hour event from 5-7pm on Thursday, April 13th. This two-hour mixer will feature live music from local cover band Heavens 2 Betsy and special guests Rodney O and Joe Cooley. Coinciding with NAMM’s 50th anniversary of hip-hop celebrations, the legendary duo will perform classic tracks including ‘Everlasting Bass’ and ‘U Don’t Hear Me Tho’. The event will also feature a cocktail bar, providing the perfect post-show chance to relax, unwind and socialize.
Lighting for the stage will comprise exclusively of ADJ fixtures, and the stage’s sound setup will showcase AVANTE Audio’s Imperio Pro system, demonstrating the small but mighty Imperio Pro IMP205’s ability to deliver the necessary audio reinforcement for a medium-sized outdoor stage. Array hangs of eight modules per side will provide the main PA for the stage, paired with 16 IMP118 sub cabinets. Additional Imperio Pro speakers will also be used for the stage’s delay towers, while onstage foldback will be covered by AVANTE Audio’s Achromic Series active loudspeakers
“We at ADJ are looking forward to showcasing products from across the ADJ Lighting, AVANTE Audio, and Eliminator Lighting lines to event industry professionals at this year’s NAMM show,” enthuses ADJ USA’s Director of Sales, Alfred Gonzales. “Not only are we expecting a busy booth on the show floor, but we’ll be taking our sponsorship of the Arena Plaza Stage to the next level. With a diverse line-up of musicians set to perform, the stage will demonstrate the potential of ADJ Lighting and AVANTE Audio to deliver complete festival stage production in a real-world setting. We’re also excited to host our Happy Hour Event on Thursday April 13, which will be the perfect opportunity for myself and the rest of the ADJ team to meet both existing and prospective customers in a fun and relaxed setting.”
NAMM 2023 will take place at the Anaheim Convention Center in California, April 13 thru 15. The ADJ Group of Companies will be exhibiting from booth #10920 in exhibition hall A, while Avante Audio will also have a pop-up information booth near the ADJ Arena Plaza stage with team members always on hand to answer questions.
