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Company 411

From left, Hugh Sarvis, chief designer, loudspeaker division; Tony Flammia, director, commercial division; Stephen Fraser, CEO; Jim Odom, chief strategy officer/founder; and Rick Naqvi, VP sales.

PreSonus’ Commercial Division

New Division Anchored by PreSonus WorxAudio Loudspeakers Thriving in First Year

At first glance, it might seem curious for PreSonus to get into the pro loudspeaker business and create speakers for tours and installs. After all, there are plenty of other companies building boxes. But looking closer, the evolution was inevitable. And based on the successes they’ve experienced already, it was more than justified.

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Dave Shadoan (front left) wields the ceremonial scissors for the opening of the company’s expansive new warehouse in Escondido, CA. Also present, from left, are Sound Image’s Ralph Wagner (CFO), Rob Mailman (director of production), Mike Sprague (director of touring), Dave Paviol (director of operations, contracting division and NAMM’S Joe Lamond. Absent are Michael Adams, VP of engineering, and Larry Italia, VP of the contracting division.

Sound Image Expands

It’s a beautiful Friday afternoon in August in Escondido, CA, one of the oldest cities in San Diego County, and Dave Shadoan is wandering the main hallway of his new warehouse trying to gather his top lieutenants for the ribbon cutting ceremony. See, he let the day get away from him and now it’s 4:30. “What do you mean Larry [Italia] left? Call him and tell him to come back!” (Turns out Italia was already 30 minutes out headed for home in infamous Southern California traffic; jokes about Photoshopping him in ensue.)

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