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The Long Tail

The Long Tail

By now most people are familiar with the concept of  “the long tail” — Wired magazine editor Chris Anderson’s digital-era economics theory that busi-nesses with significant distribution capability — like online businesses — can sell a greater number of items at small volumes than of popular items at large volumes. Anderson argues — and not many people have argued back — that products that are in low demand or have low sales volume can collec-tively make up a market share that rivals or exceeds that of the relatively few current bestsellers and blockbusters, if the store or distribution channel is large enough.

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Pollyanna Has Nothing on These Guys

Brian: So here’s what I want to know: You’re already all set up and you are in the rehearsal, and everything goes downhill from the word go. And none of it is your fault — it’s the client. They are beyond unorganized. You realize that you really don’t want to do the show. It’s going to be a disaster, but you’re already in too deep. What do you do? 

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Renkus-Heinz Debuts RHAON

The Renkus-Heinz Audio Operations Network has made its public début as a full production product at PLASA 2007, in the shape of the Sygma SG Series loudspeakers. RHAON from Renkus-Heinz opens a new era in networked, powered loudspeakers with a combination of integral amplification, DSP, digital audio networking, control and monitoring, which is available for the entire Renkus-Heinz powered product lineup.

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Lab.gruppen Introduces PLM 10000Q

KUNGSBACKA, SWEDEN — The Lab.gruppen PLM 10000Q provides a complete drive system, designed for any type of loudspeaker, and integrates of crossover, delay, equalization, limiting and power amplification functions.

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JBL Professional Brings Power to Portable Line Array Loudspeakers

Bringing power to its VRX Series portable line arrays, JBL Professional is introducing the VRX932LAP 12-inch powered loudspeaker and the VRX918SP 18-inch powered subwoofer. Utilizing the JBL DrivePack DPC-2 amplification system, both models are fully self-contained, powered loudspeakers. Retaining the features of the original VRX932LA and VRX918S, self-powered performance has been optimized through integrated DSP.

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Frank Loyko Joins Digidesign

DALY CITY, CA — Underscoring the increasing importance of live sound to its overall growth strategy, Digidesign announced the appointment of former EAW executive and industry luminary Frank Loyko to the position of worldwide director of sales for the Digidesign Venue live sound product line.

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Adamson Metrix

The Metrix series is meant for installations and is designed for speech reinforcement, medium sound pressure levels and exceptional clarity. It can be paired with a bass enclosure like the Metrix double 15-inch convertible cardioid sub for a fuller frequency response. 

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Fiddler on the Roof Returns to Stage with Meyer Sound

AUCKLAND, NEW ZEALAND — With sold-out performances on the horizon, tour management for Fiddler on the Roof wanted a powerful system that would ensure clear delivery of the musical’s potent wordplay and orchestral accompaniment. The Fiddler team selected locally based Oceania Audio to provide sound reinforcement for the Auckland dates, and Oceania chose to supply a self-powered system based on Meyer Sound’s MILO high-power curvilinear array loudspeaker.

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Summer Tours Kick Off with Aviom

WEST CHESTER, PA — As many music fans, U.S. historians and baby boomers celebrated the 40th anniversary of “The Summer of Love” with high-profile concert events across the U.S., Aviom’s personal monitor mixing system and digital snakes were used among musicians and live sound professionals. 

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