If there's one thing that became clear at the AES Convention in New York last month, it's that live sound has rapidly made its way from the "Big Bang," or "Shotgun" theory, to what we at FOH call the "Sniper" approach.
It wasn't so long ago that the goal in delivering audio to large audiences essentially boiled down to "let's make it loud and hope for the best." During the formative days of live sound, that approach may have been acceptable, but these days–in spite of the fact that many people do a majority of music-listening in their cars or via MP3 players with limited fidelity–your average consumer expects more from a live show. People are plunking down top dollar to see concerts, and in addition to the visual aspect, the sound had better be good even at "cheap seats" that often sell in the vicinity of $100. With surround-sound theatre systems and plenty of video games found in homes across the country, we need to give people a reason to come out and play with us, or we'll all be out of work.
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