AVI Brings the Sound of Integrity to Eastern Tennessee
This small town A/V company started with local church gigs and eventually landed one of the largest college concerts in the country.
The e-mail was unusual in that it came from an unexpected source. I get notes all the time looking for coverage of some show or another, but 80% come from the PR department of some audio manufacturer, while the rest come from someone at one of the big touring companies. Occasionally, I’ll get a call from a church or performing arts center looking for coverage of an install.
“I am very proud to announce that the small AV company I work for will be putting on this year's largest college concert in the country,” wrote Production Manager Rob Abercrombie. Had to be an overstatement, but he got my attention through a combination of humility (“how can we get a snippet in FOH?” he asked) and gonads (“or a cover story?”). I e-mailed back and told Rob how to send us info for a Showtime listing or perhaps a small news story. Then, as more of an afterthought than anything, he added that I could cover it myself if someone else were to foot the travel expenses. Small company, small town — I figured it would never happen and that I was safe.
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