That Depends on What You Mean by Only
You've all heard these phrases: "I only need a small basic sound system." "The band is only playing three songs." "It's only an acoustic act." "It's only a small club." "It's a very important show, but it's only for 100 people." The word "only" when used by a client inquiring about a sound system is usually a code word to let you know that they "only" have limited funds to spend on audio. They mistakenly think that by downplaying the importance of the audio portion of their event, we, the vendor, will give them an inexpensive system. This is a trap that every vendor should learn to avoid. Treat the client the same way that a real estate agent treats his or her clients. Talk to the client and determine exactly what they might need and start by showing them your smaller systems while explaining the system's limitations in regard to the event they are planning. Then proceed to show the client how, for only a few dollars more, they can take the next step up into a true state-of-the-art system.
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