FORT MYERS, FL —Entertainment Metals, a leader in precision metal and cabling solutions for the professional audio, video, broadcast, theater, and install markets announces an all-inclusive corporate re-branding initiative to go into effect for Q1 of 2016. To better reflect the overall vision of the enterprise, the company will change its name to Entertainment Manufacturing Group (EMG), with a new logo and website. Internally, EMG expands with additional marketing and sales staff, while a compartmentalized structure will assist the expansion process.
The comprehensive branding comes on the heels of its new anodizing division, Halo Metal Finishing, which went into full-scale operation in early October. In the past three years, the entertainment manufacturing company has undergone significant changes by moving into a larger facility that houses a full-service metal fabricating shop, custom manufacturing division, design and engineering department, and the recent addition of the anodizing division.
CEO Kevin Kirchner started the fabricating company in 2009 with the idea of offering customized metal and cabling products distinctly for the entertainment industry. Since then, the manufacturing company has provided multi-pin cable assemblies, splitter systems, rack panels, and other accessories to meet the needs of the audio, touring, and corporate installation markets.
Entertainment Manufacturing Group is consistently expanding its product lines and services to meet the needs of the entertainment industry. As a result, Kirchner and his partners launched a strategic blueprint to serve its individual markets: Tour Tronics, facilitates the touring industry with rugged infrastructure products; Halo Metal Finishing, offers Type I and Type II anodizing; and Entertainment Metals continues to offer custom manufacturing & OEM metal fabrication
“We wanted to develop a brand identity that speaks to our commitments to quality and service with a more streamlined approach,” says Kirchner. “In our vertically integrated manufacturing process, all practices and quality control can be regulated and controlled. This results in competitive prices with the short lead times. In addition, we have the ability to meet market demands and provide a one-stop shopping approach that we could not provide prior to this expansion.”
Future development plans for the entertainment manufacturing company include adding a larger sales force, and sponsoring in-house workshops, training, and round tables for industry professionals
For more info about Entertainment Manufacturing Group, go to entertainmentmetals.com.
