FRANKFURT, Germany — As in the past, Yamaha will make a presentation on a large area of exhibition space at Musikmesse in 2016. This time, however, the new Musikmesse concept and the associated move to the western section of Frankfurt Show and Exhibition Center mean the company will show its latest products and innovations in the ‘Portalhaus’ building.
More details from Messe Frankfurt (www.messefrankfurt.com):
On several levels occupying an area of well over 3,200 square feet, Yamaha aims to inspire both retailers and music aficionados with its products. With the new location in the ‘Portalhaus’ building, the Yamaha presentation will be close to the western entrance to the Exhibition Center and directly linked to the Business World in Hall 11.1. “We are delighted that Yamaha, another key player of the international musical instrument sector, has registered at this early stage to exhibit at Musikmesse 2016. In the past, the impressive Yamaha presentation has always been a magnet to Musikmesse visitors — and we will work together to add a new chapter to this success story next year”, says Stephan Kurzawski, Senior Vice President, Messe Frankfurt.
Opened together with Hall 11 in 2009, the ‘Portalhaus’ building offers a prestigious appearance, excellent connections and an ultra-modern infrastructure and thus provides the perfect setting for the Yamaha product portfolio, which ranges from upright and grand pianos, keyboards, guitars, basses, string instruments and percussion to hardware and software. “On the occasion of the 50th anniversary of our European subsidiary, we aim to exploit the potential of the new Musikmesse concept to the full with a new area in the ‘Portalhaus’ building. This location is first class thanks in particular to its close proximity to the Business World, which ensures short walking distances and promises good B2B quality. Additionally, we invite all musicians, music lovers and retail partners to visit us on all four days and find out about our innovations and gain inspiration from our extensive range”, says Thomas Schöpe, President of Yamaha Music Europe GmbH.
The Yamaha presentation area in the ‘Portalhaus’ building rounds off the new Musikmesse layout with an exclusive Business World providing numerous services and facilities for retailers and distributors, as well as various themed worlds focusing on different styles of music, which will be open to both trade and private visitors throughout the entire show. In 2016, Musikmesse moves to the western section of Frankfurt Show and Exhibition Center — other new features include a modified sequence of days (Thursday to Sunday) and hours of opening from 10:00AM to 7:00PM.
The première of the new Musikmesse concept will be held at Messe Frankfurt from April 7-10, 2016.
Full details about the new Musikmesse concept from 2016 can be found on the internet at www.musikmesse.com/newconcept.
