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Sennheiser Creates New Global Relations Division

FOH Staff • On the Move • August 3, 2007

WEDEMARK, GERMANY — Audio specialist Sennheiser electronic GmbH & Co. KG has announced the opening of its new Global Relations Division, which will support Sennheiser’s wired and wireless products, along with Georg Neumann and Klein + Hummel products. The Global Relations team will harmonize support across borders so that Sennheiser users can count on the same standards and level of support no matter where they are in the world.


Mick Whelan, Global Support Manager

Greg Beebe has been appointed as director of global relations.  In this role, Beebe reports directly to Susanne Seidel, President of Global Marketing at the Sennheiser headquarters in Germany. Comments Beebe, “This gives us direct access to their wealth of marketing and communications, research and product-related experience.”

To staff the Global Relations division, Beebe looked within the Sennheiser organization and the throughout the pro audio industry to assemble the team.



{mosimage}He selected Mick Whelan as Sennheiser’s global support manager. Mick will synchronize service and support across borders, enabling production organizations to be able to use Sennheiser products anywhere in the world. Whelan comes to Sennheiser with over 35 years of experience in every aspect of live sound for major productions. During the early years of his career, Whelan handled FOH for acts such as Stevie Wonder, The Beach Boys, Bette Midler and many, many others.




The three new regional relations managers come to his or her new position after many years of service within the Sennheiser Group. Kristy Jo Winkler, artist relations manager in the U.S. for the past five years, now takes responsibility for the Americas and Canada. She will continue to be based in Washington, D.C. In the U.K., Mark Saunders, artist relations manager for the past seven years, is now in charge of Europe, the Middle East, Africa and India. Vince Tan, former product manager and sales engineer for the past eight years with Sennheiser Asia, takes responsibility for Asia and Australia from his office in Singapore.

Team assistant Maryam Larki-Bavi, based at the Sennheiser headquarters in Germany, rounds out the Global Relations Division team.

“Some may ask why Sennheiser is establishing the Global Relations division,” commented Susanne Seidel, president of global marketing for Sennheiser. “The answer is quite simple. Our focus is on our customers’ satisfaction, on ‘going the extra mile’ to support them in their work, to listen to what they need. We established the Global Relations division because it will allow us to focus even more on customer satisfaction — and to operate harmoniously across borders, wherever our customers need assistance.”


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