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PROEL SpA Expands European Connections

FOH Staff • On the Move • March 20, 2021

SANT’OMERO, Italy — Italian pro audio and MI manufacturer/distributor PROEL has expanded its connections with Germany and France. To reinforce its direct sales structure to be closer to the customers and end-users, audio veteran Conny Kensy joins the team as the company’s new German Country Manager and Jérémie Mannlein will promote activities in Northern France.

German Market Expansion

Conny Kensy

Conny Kensy

A professional and experienced international sales & marketing manager, Kensy will establish and develop the PROEL brands in Germany. She has been involved with the pro audio and MI industries since 1998, where she successfully established brands such as Behringer, Roland Edirol, PMC Speakers, KS Digital Speakers, Sony Pro Audio, Cymatic Audio, Archwave Technologies and Riedel Communications.

With her extensive background and the PROEL team’s support, Kensy will expand and develop the sales in Germany, to reinforce the market positioning of all PROEL’s brands and lines These include PROEL, AXIOM Professional Audio, Saggiter and SDJ Lighting, PROEL Commercial Audio and evacuation systems, DH Stage Equipment, Italian Stage sound systems, Eikon mics/headphones, Tamburo drums, and Grassi, Vienna and De Salvo classic instruments.

“Germany is an important market for PROEL and a customer-oriented attitude is the key to providing the best products with the best service. Thanks to the new position of Conny, we will bring all that PROEL offers directly to the best German partners. The incredible products range of musical products and instruments will satisfy all our customers and end user’s needs” said Marco Orfanelli, international sales manager for the MI market.

Elio Caia, the company’s international sales manager for the professional market added, “With Conny’s experience and the PROEL knowledge, we will be able to bring the best professional solutions offered by our pro lines, AXIOM, Saggiter, Commercial Audio and EVAC Systems, into the German market, providing the service and support that our customers deserve.”

In response, Kensy added, “My excellent network within the Pro Audio, MI, broadcast and audio technologies markets and the product portfolio of PROEL is the perfect match for a successful performance.”

Increased Presence in France

Jérémie Mannlein

Jérémie Mannlein

From March 1, 2021 PROEL has expanded its French commercial structure, with the arrival of musician/teacher/sales agent Jérémie Mannlein, a new rep who will be responsible for penetrating the Northern French market, developing and expanding the sales of all the PROEL’s brands, with the exception of Dexibell.

“In the music industry for over 20 years, I acquired decades of experience in the staging and technology involved in the live performance shows, says Mannlein. Ten years ago, I created a music school that is still running successfully. At the same time, I’ve been a sales representative for years, selling musical instruments and musical products. I’m delighted to join the PROEL sales team to help them to develop their business in the North of France.”

“We are very pleased to have Jérémie, a great professional in our industry, with us. With his arrival we have completed our commercial development team also in the North of France. In such difficult times for the audio/video and lighting market, thanks to Jérémie’s enthusiasm and competence, we are sure we will be able to develop the PROEL presence in France, providing support to our customers and giving a strong signal that PROEL intends to propose itself as one of the main players in our market in the future”, said Fabio Deambrogio, PROEL Southern European sales director.

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