SILLA, Valencia, Spain — Equipson S.A., based here, announced a modification of its distribution agreement with Yamaha Europe. Starting Sept. 1, the range of products under the WORKproCA brand will be distributed by Yamaha in Denmark, Norway, Sweden, Finland and Iceland, and distributed by Equipson elsewhere in Europe.
More details from Equipson S.A. (www.equipson.es):
Since 2010, Equipson and Yamaha Europe have been cooperating on a range of products under the WORKproCA brand, manufactured by Equipson and exclusively distributed by Yamaha across Europe.
Recently both companies announced that this arrangement has been modified to focus the distribution of WORKproCA products on the Scandinavian markets of Denmark, Norway, Sweden, Finland and Iceland.
Starting Sept. 1, 2014, the distribution of Equipson products will be managed directly by Equipson in all other European markets.
“We have enjoyed great cooperation for over three years and I believe both companies have mutually benefitted throughout this period,” said Juan Jose Vila, V.P. Marketing at Equipson S.A. “In the meantime, Equipson and Yamaha’s installation products have positively evolved to a level where Equipson needs to continue developing the international market by being distributed separately. This has required the modification of our agreement while, at the same time, WORKproCA products will be still distributed by Yamaha Music Scandinavia,” he added.
