BIELEFELD, Germany – British manufacturer Audient named Sonic Sales, based here, as its exclusive distributor for Germany, Austria and Switzerland. Sonic Sales will handle sales, service and marketing for the full Audient product range. The distribution company is headed up by Matthias Herbst, pictured here.
More details from Audient (www.audient.com):
“In order to be a successful sales team, we need to have outstanding products, and with Audient, we see great products with huge potential for the future,” said Herbst.
“2014 saw our business grow significantly, with further development planned for the next 12 months,” added Audient’s Simon Blackwood. “We need to ensure the distribution channels are ready for this – especially in these territories, the biggest in Europe. Sonic Sales is a young, dynamic company, and with its perfectly complementary portfolio of products, it is ideally positioned to take Audient forward.”
Herbst adds, “Our whole team is looking forward to build up the brand in GAS and we’re happy to be part of the Audient family from now on.”
