MILWAUKEE, WI — Summerfest, established in 1968, spans 11 days and attracts up to a million people with 700 bands performing on 11 stages along the Lake Michigan shoreline at Henry Maier Festival Park.
As the world’s biggest music festival, it served as an appropriate occasion to launch the summer-long Sennheiser Sound Tour, with teams of girls and guys spreading the word about headphones and headsets, while Tim Moore, Sennheiser’s artist relations manager, offered Summerfest performers a place to hang out and relax in a tour bus behind the scenes.
Called the “Artist Relations Lounge,” Moore invited performers and their engineers into an air-conditioned tour bus for some food and drink, to access the internet, play a game or two at the Sennheiser gaming station, listen to music with Sennheiser headphones or watch TV. The artists could also check out Sennheiser’s live sound products, including 900 Series wired microphones, evolution wireless G3 equipment and the recently introduced 2000 Series.
“This was our first time trying this concept and it worked,” Moore said. “Our goal was to give up-and-coming artists some of the amenities granted mostly to established stars. And why not? I believe it’s important to forge these early relationships with future stars of the music industry. However, as it turned out, many of the headliners from Marcus Amphitheater came over to hang out, too. So, we had all the bases covered.”
For more information, please visit www.sennheiserusa.com.
