MERIDIAN, MS – Peavey is putting new emphasis on the company's Commercial Audio division, which was created to more efficiently manage and support the company's brands including MediaMatrix, Crest Audio and Architectural Acoustics.
By restructuring the sales and support teams in Europe, Middle East and Africa (EMEA) for this new division, Peavey said it intends to create an identifiable and integrated group of pro audio brands with its own dedicated support staff.
Peavey has also implemented a new management structure to run the organization which is headed up by Kevin Ivey, Peavey Commercial Audio general manager, who is based at the company's headquarters in Meridian, Miss., and Clive Roberts, managing director of Peavey Europe, located in Corby, U.K.
As an example of the new emphasis, Ivey noted that the MediaMatrix brand now offers a range of control products that allow any designer or contractor with nWare experience to build complex control systems without the additional cost or need for outside consultants or contractors.
The new organization was presented to EMEA distributors at a two-day distributor meeting that was recently held in Italy. Attendees met the new team and participated in a number of workshops focused specifically on the Commercial Audio Division and its pipeline of new and highly anticipated products. The workshop structure gave distributors an opportunity to spend time with key Peavey team members.
"The distributors' meeting was a great opportunity to spend one-on-one time with our team that faces the customers, and they all demonstrated real excitement and commitment to our new direction," said Ivey. "These changes will make it a reality that whatever you can conceive, you can create with Peavey Commercial Audio products.
"The new organizational structure will allow us to focus on an evolving marketplace, and to make certain that our three brands (MediaMatrix, Architectural Acoustics and Crest Audio) effectively complement each other from both technical and marketing perspectives and keep us forward thinking," Ivey added.
For more information, please visit www.peavey.com.
