ORLANDO — LOUD Technologies Inc. (LOUD) announced the unification of its previously separate engineering, brand management and product management functions and the creation of two new groups: the Pro Audio Group and the Music Gear Group.
“By unifying these disciplines around our core brands and the markets they serve, we will markedly increase our technical innovation and speed the delivery of the next round of products,” said Rodney Olson, LOUD CEO.
Jeffrey Cox, VP of the Pro Audio Group, will manage the EAW and Martin Audio brands and their market positioning, product strategy and product development efforts.
Cox’s group will include the Whitinsville, Mass.-based EAW Engineering team headed by Jeff Rocha, who will also take on EAW product management responsibility; the High Wycombe, U.K.-based Martin Audio Engineering team headed by Jason Baird; and the Victoria, B.C. Canada-based Pro Audio Software/Hardware Development Group headed by Chris Jubien.
John Boudreau, VP of the Music Gear (MG) Group will oversee the development of Mackie, Ampeg, Blackheart, Alvarez and Crate products. Boudreau’s group will include the Woodinville, Wash.-based Engineering team lead by Nathan O’Neill and Industrial Design team, also in Woodinville, headed by Kimberly Van Horn, Greg Young, Mackie brand director and Pyotr Belov, director of instrument amps.
While the two groups will focus on their respective brands, they will also share core technology where it makes sense, as they have already done with the new Mackie HD High-Definition powered speakers.
“I am confident Jeffrey, John and their teams will add the creative spark and entrepreneurial spirit that will take LOUD to the next level of growth,” concluded Olson.
For more information, please visit www.loudtechinc.com.
