WESTLAKE VILLAGE, CA — On May 16, Guitar Center Professional, based here, reportedly gave direct notice to Music Group that the retail chain would no longer be carrying its Behringer products in their stores for the foreseeable future. On May 21, Music Group/Behringer responded with a press release acknowledging that the companies would be parting ways.
The Music Group/Behringer release publically thanked Guitar Center for an “excellent 20 year relationship,” and also acknowledged “GC’s decision to discontinue business with us,” but also referred to a wariness on Music Group’s part, citing concerns with the retailer’s “credit worthiness.”
FRONT of HOUSE magazine’s sister publication, Musical Merchandise Review (MMR), has been covering this story for the MI sector; a report from editor Christian Wissmuller is posted at http://mmrmagazine.com/1277-gc-discontinues-relationship-with-behringer.html.
