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Canada’s Day of Visibility for the Live Event Community Set for Sept. 22

FOH Staff • News • August 24, 2020

Home page at liveeventcommunity.org

CANADA – The Canadian Institute of Theatre Technology (CITT/ICTS) shared an open letter posted on LiveEventCommunity.org proposing that Canadian companies light buildings red to communicate a “red alert” to the plight faced by the live event industry for a “Day of Visibility” on Sept. 22. The initiative follows similar events in Europe, the U.K., South Africa and Australia earlier this summer, along with the forthcoming awareness-raising campaign in the USA on Sept. 1.

More details from LiveEventCommunity.org (www.liveeventcommunity.org):

Dear Live Event Workers, Event Venues and Companies,

We were the first out of our jobs, and all indications are that we will be the last back. Many people are facing choices between food and rent, or are facing evictions. Production personnel and artists, companies all across production and entertainment are fading to black.

We are proposing a Day of Visibility for the Entertainment and Events Industry. This is a “red alert”, reminding Canadians that we are still here and ready to work, but to stop the spread of COVID-19, large events, conventions and concerts have been cancelled indefinitely.

On Tuesday, 22 September 2020, an hour after sundown, we are asking technicians, suppliers and venues across the country to light the night red – raising awareness for an industry that is still dark. Campaigns in Germany (#nightoflight2020) and the UK (#LightItInRed) have been successful in raising the profile of an industry that has lost 80-95% of its business since March.

We need every jurisdiction in Canada to find the time and a red light. It does not need to be a giant show; it just needs to be a show of red. We need our venues, shops, homes (and gnomes!) awash with red. We would love to see YOU the workers lit up in red as well! Put your city’s twist on it.

We need our venues, shops, homes (and gnomes!) awash with red.

Starting 28 August, there will be an interactive map at liveeventcommunity.org/redalert where you can showcase your installation. There will be an opportunity to give some love to your installation sponsor/supporter as well. An appropriate hashtag will allow us to push our cause to the top of the trending lists on 22 September. In the meantime, sign up for our newsletter to get information as soon as it’s available.

This is not a protest. We are reminding our communities and our government that we have been told to stand by for the health of our fellow Canadians and that we want to be ready to return to work once the danger has passed.

The arts and live event community would like to thank our various provincial and federal governments who have been supportive to this point with programs like CERB, CEWS, arts and heritage grants — but it’s not over. Our stages, conference rooms, event centers, and venues are still dark. We need continued support until the lights are back on for good.

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