SOLON, OH — CAD Professional Microphones and Astatic Commercial Audio Products are re-branding as CAD Audio to expand the company’s product offerings across several markets, optimize the efficiencies of its sales and distribution channels and streamline its marketing, PR and promotional efforts. The company’s roots can be traced back to the Astatic Corporation, established in 1931 in Conneaut, Ohio by two radio engineers dedicated to the development of a static-free or “Astatic” microphone. The company evolved into Astatic Commercial Audio products, which offers a wide variety of microphones for industrial, commercial and installed sound applications. Recent developments include Astatic’s variable pattern microphones, such as its 1600/1700VP remote control variable pattern mic.
In 1988, CAD Professional Microphones was formed as a division of Astatic to design and build microphones for the recording and live sound markets. Among other developments, CAD came up with the Equitek Series microphones. More recently, CAD has been developing microphones such as the E100S condenser mic.
The company was reorganized as Omnitronics, LLC in 2000. Now CAD, Astatic and Omnitronics will be known as CAD Audio.
Under the CAD Audio brand, there will be four series of products: Recording, Live Performance, Astatic Commercial and Personal Audio. The branding will be reflected on the company Web site, cadaudio.com, and in all product, sales and promotional materials.
“The CAD Audio brand simplifies and maximizes the effectiveness of our sales, distribution and marketing,” said Tony O’Keefe, vice president, sales and marketing. “It also emphasizes the wide range of microphones and related equipment we have to offer while freeing us up to develop a broader array of audio products in the years to come.”
For more information, please visit www.cadaudio.com.
