LOS ANGELES – ASCAP (the American Society of Composers, Authors and Publishers), in association with the I Create Music Expo, recently held its 28th Annual ASCAP Pop Music Awards at the Renaissance Hollywood Hotel and Spa in Los Angeles. The event honored pop music songwriters and publishers and was attended by artists, composers and others in the industry.
Swank Audio Visuals, the rental sound system contractor, provided a JBL VerTec line array system for the event. St. Louis-based Swank AV provides gear at close to 375 resorts and hotels in 175 locations in the U.S., Canada and Mexico. The company's Renaissance Hollywood Hotel office handled the audio installation for the awards night.
Swank AV deployed 12 JBL VerTec VT4888 midsize line array elements for the main stage audio system, with six cabinets per side. In addition, four VT4880 full-size arrayable subwoofers were grouped together in a hidden cluster behind the stage. Crown IT12000 HD amplifiers powered the system.
"The sound system design came together from the collaborative efforts of Swank AV director Damien O'Donnell, technical director Maurice Sams and the ASCAP team, who identified our goals for this year's program," said Ryan Göllner, assistant director of audio visual services at Swank Audio Visuals.
"The main challenge was finding a system that provided clean sight lines for the all-important visual content during the awards and symposiums, while simultaneously providing the kind of clarity and power required to serve a room full of famous musicians, labels and publishers," Göllner added.
"During pre-production, the Swank AV team collectively felt that this year's event would be a perfect opportunity to utilize the tandem capabilities of a JBL/Crown system design, and it really came through with flying colors," Göllner continued.
"The I Create Music Expo and associated ASCAP Pop Music Awards is a gathering of some of the most influential songwriters and publishers in the business, and it provides a great place within the music industry for people to come together into one forum from all walks of life, to network, build and showcase their talents," Göllner said.
"It's also an excellent opportunity for Swank Audio Visuals to move forward beyond the typical role that people normally see in-house AV providers inhabiting, and to demonstrate what a good sound contractor can provide, to an appreciative audience of artists and industry insiders."
"The attendees were as pleased as our clients were with the result," Göllner concluded. "The sound was truly stunning, and enabled us to make a significant contribution in showcasing the artists at their absolute best."
For more information, please visit www.harman.com and www.swankav.com.
