POTTERS BAR, U.K. — The Soundcraft Studer factory expansion in Potters Bar, near London, is the culmination of a $7 million investment the company made four years ago, doubling the manufacturing floor space and adding storage. “It will be a fantastic facility for our sales teams and distributors to bring their customers to impress them with our technology and quality," said Andy Trott, president, Soundcraft Studer.
In addition to the OnAir 500, OnAir 2500 and Vista 5 SR, all of which have previously been manufactured in Potters Bar, the new factory will now produce all Studer Vista, Router and OnAir products. The company has already appointed 15 new production staff to cope with the additional production workload, with more to join before year-end.
A new customer center will be equipped with two test rooms, a training room for customer, industry associations and distributor events, two broadcast/demo studios alongside the company’s live studio, a customer hospitality suite and a vintage tape machine and console museum featuring Soundcraft and Studer exhibits dating back to the 1960s.
“We have made tremendous progress in building our new factory, maintaining world-class product quality for Soundcraft and Studer and protecting the great heritage of these brands have been the key considerations for the design of the new factory,” Trott said. “We’re very excited about unveiling it to our partners and customers in the New Year — it will be the most impressive facility of its kind in the world and a perfect platform for the new products to be released over the next few months.”
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