VIADANA, Italy — All Access srl, the Martin Audio MLA consortium formed by three Italian rental companies — Amandla Productions, Electra Service and Fumasoli Service, with support from Martin Audio distributor Audiosales — has created a created a high-visibility way to transport and promote the MLA (Multi-cellular Loudspeaker Array) system.
The idea was floated by Electra Service owner Roberto Buttarelli, and soon Audiosales funded the modifications to an existing 53-foot trailer, which is designed to hold a 112-enclosure system (including MLA tops and MLX subs).
“We knew the truck would be regularly traveling around Italy and have high visibility during shows and festivals,” noted Audiosales owner, Stefano Rocchi.
The new MLA trailer is based at Electra Service’s Viadana headquarters, near Parma in northern Italy. It has already been put to use since the All Access consortium invested in their initial acquisition of 72 enclosures last spring for the tour for Italian rock band Subsonica.
It has since been seen at Bologna’s Upper Park Festival, Torino’s Traffic Festival, Lucca’s Summer Festival, as well as two Italian Elton John shows, and also for Ricky Martin at Verona’s Arena, the Radio Bruno tour, Bologna’s Independent Days festival and with DJ Tiësto in Reggio Emilia.
