OSLO — Midas’ long-time Norwegian distribution partner, AVAB CAC, recently marked the sale of its 50th Midas PRO2/PRO2C consoles in just 12 months. Although most of the consoles have been sold to rentals companies, AVAB CAC has also seen a number go direct to end users, including concert venues, theatres and sound engineers.
More details from Midas (www.midasconsoles.com):
“It’s good to see engineers investing in their own personal consoles,” says Asle Nilsen, head of Audio sales at AVAB CAC. “The ability to use the same showfile on all Midas Console models, combined with the new G2 software, makes the PRO2C an extremely powerful control platform in a conveniently small frame.”
Nilsen is also impressed by the PRO2s’ capability: “A total of 64 input channels have routing to 27 mix buses, which comprise 16 user-configurable aux buses,” he explains. “These mix buses can be mixes, subgroups or mix minus groups, and the 8 matrix buses. The Matrix buses can source from inputs as well as groups and can be used as additional auxes (monitor mix and FX sends). In addition to this, there is a ‘virtual’ matrix mixer available in the onboard FX rack, which expands this even further. All buses can be linked as stereo pairs – except obviously the MONO bus! All audio paths can be routed to multiple destinations and the console format can be reconfigured live on a scene-by-scene basis. For a small console it just gives the engineer so much more capability!”
But Midas’ PRO2 success isn’t just contained to Norway – the PRO2C is seeing impressive sales worldwide. Midas Brand Development Manager, Richard Ferriday comments: “When we launched PRO2/C, we knew that we were offering a fantastic package – the major concept of the PRO2 and PRO2C is to take the audio quality, performance and values of the top end Midas XL8 and make them available at a price point below the general mixing console average. Despite being the smallest and least expensive Midas digital consoles when launched, the PRO2 and PRO2C represent a quantum leap forward for digital mixing.
“However, we didn’t anticipate the speed with which the industry has embraced the innovative, unique workflow and advanced navigation features. In just 12 months the PRO2/C has become the fastest selling Midas console to date, with worldwide sales now well into four figures.”
This year the PRO2/C picked up the prestigious MIPA (Musikmesse International Press Award) for Live Mixing Desk at Prolight + Sound 2012. MIPAs are presented to the best products released during the previous year as voted for by more than 100 extremely insightful international audio and music magazines.
