LONDON — On the closing day of PLASA 2012, Midas gave one of its new VeniceU consoles to Will Jameson, director of the Lake of Stars arts festival, which has been held since 2004 along the shore of Lake Malawi in Africa.
More details from Midas (www.midasconsoles.com):
The console had just made its European debut at the show, and the gift underscored the ongoing relationship between Midas and the “Lake of Stars’ festival. Last fall, Wills obtained another recently-launched console — the Midas PRO2C — after it was launched at PLASA 2011.
“The Lake of Stars project gave the PRO2C its first real world challenge,” explains Midas brand manager Richard Ferriday. “It had to handle FOH sound in extreme conditions including: hot air-born sand, high temperatures – up to 42°C – and high humidity. We hope the VeniceU will be equally useful to the Lake of Stars team.”
“The VeniceU expands the MIDAS range of’ ‘Digi-log’ hybrid consoles,” Ferriday added. “The VeniceU offer a user-friendly, high quality analogue audio console with integrated 8×8 USB digital audio interface. Applications include multitrack recording, playback from computer, and live inclusion of 3rd party plug-ins.”
At first glance the console looks like a straightforward, easy-to-use analogue audio console. However, it continues Midas’ engineering concept of a hybrid mixer offering a fusion of both analogue and digital technology as Will Jameson explains: “The “Digi-log” VeniceU is much more than a great-sounding, easy-to-use audio console. It offers a wider accessibility to MIDAS Digi-log technology than ever before and represents a comprehensive, integrated audio mixing, recording and processing package ideal for our intended use in training local Malawi technicians and aspiring engineers.”
The Lake of Stars festival takes place on the shores of Africa’s third largest lake, which borders Malawi, Mozambique and Tanzania. A year-round project, its mission is to promote Malawian arts and tourism through international interaction and exposure.
