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Focusrite Group to Launch New Brand, Optimal Audio, for Commercial Audio Market

FOH Staff • International News • March 16, 2021

HIGH WYCOMBE, U.K. – A new commercial audio brand will be introduced to the market on April 20 when Focusrite plc launches Optimal Audio at a virtual launch event. Optimal Audio will become the Focusrite Group’s seventh brand, adding to Focusrite and Focusrite Pro, Adam Audio, Martin Audio, Novation and Ampify.

More details from Focusrite (www.focusrite.co.uk):

“Taking a considered view of the commercial audio sector led us to conclude that it represents a maze of often overly complicated products that can be difficult to understand, install and operate. Optimal Audio will set out to do things differently, with a streamlined offering that is straightforward to install and simple to use.” Focusrite Group CEO, Tim Carroll.

As part of the Focusrite Group, the largest pro audio manufacturer in Europe, with a £130m+ turnover, Optimal Audio will benefit from years of engineering experience, global reach and support, as Carroll explains:

“Alongside its own dedicated staff, a number of colleagues from across the group – most notably within Martin Audio – are helping to bring Optimal Audio to fruition. In the long term, our ambition is that the brand will have its own distinct team.”

For more information visit www.optimal-audio.co.uk.

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