SINGAPORE – EAI, based here, received training in late July to optimize their deployment of Martin Audio’s MLA multi-cellular loudspeaker system for upcoming gigs, starting with a talent show that was expected to draw 6,000 to Expo Hall 1 at venue partners Singapore Expo & Max Atria this summer. Pictured here is the Expo AV team with Martin Audio MLA components.
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As its global reputation continues to accelerate, the penetration of Martin Audio’s award-winning MLA multi-cellular loudspeaker into new territories increases unabated.
This is no better illustrated than in the Far East, where Singapore-based EXPO AV-INSYNC PTE (EAI) has just significantly boosted an inventory that also includes a Martin Audio W8LM Mini Line Array by purchasing the country’s first MLA System 36 from local distributors Swee Lee.
EAI Managing Director, Gerard Rodrigues, said he was proud to be the country’s first investor in the groundbreaking system. Speaking of the acquisition, he said, “We wanted a larger format, steerable array system to add on to our inventory and it needed to represent a significant upgrade. The other main reason is that the next four upcoming gigs are all rider specific.”
He says the latest purchase continues a rich legacy that began with the older Martin Audio Wavefront W3/WS2 range. “We wanted to be the first company to own MLA, but in any case, after a year’s worth of research for a new line array, this system came out top in terms of sound quality, output, ease of use and what engineers wanted most.”
EAI had first heard about the MLA system back in late 2012. “We deliberated this to ensure we had concert and corporate clients who would love it and specify it for their events. And although we had not heard it live at the time, I can’t remember the last time Martin Audio built a bad box, whether loudspeakers or line arrays.”
Rodrigues and his Technical Director Desmond Zuzarte quickly discovered that MLA’s ease of use, the output it delivers from just a 12” enclosure, and the steerability and tailored control for each different venue made this a unique proposition.
“Chris Pyne, [Martin Audio APAC Technical & Training Support] gave us the added assurance that of the three brands we were reviewing this was by far the best. We then met Simon Bull (Martin Audio Director of Sales) and Andy Duffield (APAC Account Manager) — and the rest was history.”
After intensive training in late July, hosted by their venue partners Singapore Expo & Max Atria and conducted by Pyne, the system will debut later this summer at the Singapore Expo Hall 1 in front of 6,000 people for a talent show.
Summing up, Rodrigues, says, “Our sound engineers are just very excited about this acquisition. From a sales point of view, the MLA speaks for itself. Aside from its output, the other big advantage is its weight — here in Singapore, we needed a system that could deliver huge sound output, while maintaining a certain weight load restriction in many venues.
“Looking at how the system is selling in Japan alone, it is a choice of all concert organizers and technical directors for large scale events.”
Gerard Rodrigues says he is looking forward with relish to promoting MLA as the first system in Singapore and will be inviting key clients and concert organizers to hear it.
Meanwhile, the adventure is just beginning as EAI are already in talks with Swee Lee about adding an MLA Compact system.
Photos: The Expo AV team; Martin Audio’s Chris Pyne conducts MLA seminar
