MUMBAI, India — Ansata CS Pvt Ltd founder Leslie J Lean noted that the company, which was named a distributor of d&b audiotechnik’s products at Prolight+Sound in March, had briefed its staff and trained three engineers to support the brand with its seven offices throughout the subcontinent. As an extra measure “to reach out to our clients and end users as quickly as possible,” Lean said, the two companies arranged for d&b’s Gert Sanner to travel to each regional office.
More details from d&b audiotechnik (www.dbaudio.com) and Ansata CS Pvt Ltd (www.ansata.net):
Since Ansata CS Pvt Ltd were appointed sole distributorship for the whole Indian subcontinent at Prolight + Sound in Frankfurt in March, the company has engaged with the d&b audiotechnik product range with considerable vigor. “We had already fully briefed all our staff and trained three engineers in Application and Service support at the d&b facility at Backnang by the time the appointment was made,” said company founder Leslie J Lean. No small undertaking with seven offices across India. “But we wanted to reach out to our clients and end users as quickly as possible.” A brief discussion with Application Support at d&b head office in Backnang, Germany, lead immediately to a plan; APAC Education Manager Gert Sanner being dispatched to India barely a month later.
“In the space of a week I have visited three of Ansata’s offices, in Delhi, Bangalore and Mumbai,” said Sanner, “the others will follow shortly.” Sanner delivered all day seminars to an audience of 25 a time, and on a variety of topics. “The main thrust was to familiarize people with what d&b does, how our focus is on directivity control and how that affects the electro acoustic features of d&b loudspeaker design. I also found the many sound engineers present, although pretty conversant with the fundamentals of sound reinforcement, were eager to learn about our ArrayCalc software and the premise behind simplifying the workflow, from first looking at an environment, to delivering a fully functioning high performance audio system. These guys have all been accustomed to having to do more with less; a few hands on sessions with ArrayCalc quickly conveyed how they could continue doing that, but achieve far better results.”
Immediately after the training sessions, Ansata prepare to exhibit at Palm Mumbai May 29-31, Ben Millson, Technical Sales Specialist for d&b will be there. “In typical comprehensive style, Ansata will be featuring both the Black and White product ranges from d&b. Installation products from the White range will include 4S and 10S, with the new xC-Series column loudspeakers, specifically the 24C, taking spotlight position. For the live market, products from the V, T and J-Series as well as the game changing D80 amplifier. To complete the stand, I did say it would be comprehensive, there will be onscreen demonstrations of the d&b ArrayCalc and R1 Remote control software. It seems there is a real hunger for these products,” Millson concluded. Sanner agrees, “The response to the seminars last week was very positive, in fact I’m already lining up a seminar season for September, when I’ll be delivering more in depth sessions on demystifying audio and line array theory.” Ansata can be visited at stand G59.
