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Creamfields 2014 Gets Adlib’s Audio Support

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WARRINGTON, U.K. — Along with lighting and rigging, Adlib provided for the audio needs of two main arenas and the Hospitality / VIP area at the 2014 Creamfields EDM festival staged at Daresbury Estate near here.

More details from Adlib (www.adlib.co.uk):

With ‘Make some noise’ being the ultimate club chant, getting the right sonic ambience and requisite bass and sub levels is at the essence of the whole EDM sound experience, and so Adlib specified Coda and JBL VerTec systems.

To maximize the vibe of global EDM ambassador Pete Tong and bring a touch of rock ‘n’ roll attitude to his Saturday night curation, the 10-a-side VT4889 main hangs brought a real edge to the sound in the space together with 24 x JBL VT4880 subs for some incredible low end rumblings, fine-tuned with Adlib’s standard Lake processing systems for EQ and time alignment.

The consoles were a Yamaha PM5D for FOH and a Midas Pro 2 onstage, with Adlib FD2 hi-packs and Adlib DF415 subs providing no-nonsense DJ monitors and eight Adlib MP3 wedges along the front of stage.

This Arena was engineered for Adlib by Vidmantis  Baleisa and Rui Feio.

In 05, the main hangs were 12 x Coda Airline LA12s a side, with 12 Coda ViRay for infill and outfills. A sub arc array was formed by 24 x Coda SC8 subs ground stacked and 8 x SCP subs forming the center of the array, all driven by Coda Audio’s new Linus amplifier and DSP platform.

A Soundcraft Vi6 was provided for FOH and another Midas PRO2 for monitors together with the full Lake processing system.

Onstage were more MP3 wedges and the same combination of two each Adlib FD2s / DF418 subs for some serious DJ monitoring!

The great versatility of Coda also made it the ideal choice for PA in the Hospitality area with 8 x Airline LA12s and 6 x Coda SCP-F subs ground stacked for the main arrays and 8 x ViRAY and SCV Subs to cover the side areas of the tent. This was driven by Coda’s DNC amplifier platform and a Soundcraft Si Performer 2 console. The crew in here were Mark Johnson and Arron Hatcher.

Adlib also supplied mics packages for all three areas.

Says Phil Stoker, “We have a lot of experience of the basic sound parameters needed for different genres of EDM, so we can offer a variety of solutions. Having proved itself ideal for theatre and regular arena venues, Coda is once again excelling in the EDM environment”

More Production Details

Working for creative and technical production specialists LarMac LIVE and renewing their long term working relationship with Cream – the brand synonymous with Liverpool cool since its launch as a club concept in the heady rave days 1992 – this was the third high profile Liverpool-centric event for Adlib in as many months. It followed hot on the heels of The Giants Spectacular and the 7-week International Festival of Business.

Creamfields 2014 saw a glittering array of the biggest, best and most popular DJs in the world joining the lineup. Adlib were working in Arenas 04 (hosted by Pete Tong / London Warehouse Events), 05 (Revealed / Super You & Me) and the VIP (Hospitality Audio System).

Leading Adlib’s team on site was Crew Chief Kevin Byatt, and everything was co-ordinated from the office / warehouse end by Dave Eldridge — this, plus as much detailed advanced planning as possible, was key to ensuring that it was another smooth operation on site.

Both arenas involved major overnight lighting / visual changeovers — and the glorious inclement UK weather (with extreme rain on the Friday) – made working conditions additionally tough on site.

The production values at Creamfields 2014 in all arenas site-wide were also stepped up several gears this year, reflecting the global success of the event and the concept, which was enjoyed by a sold-out crowd of 70,000.

Adlib Account Handler Dave Eldridge enthuses, “Naturally we were thrilled — in our 30th year as a company — to be involved in another amazing event for Cream, an absolutely iconic name in Liverpool and a phenomena right at the heart of the City’s vibrant musical culture and history.”