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Adam Hall Group Pulls Out of Prolight + Sound 2020, Creates Virtual Trade Show Booth Instead

FOH Staff • News • February 26, 2020

Adam Hall will be providing details on new gear via a virtual trade show booth starting on March 31 at 10 a.m.

NEU-ANSPACH, Germany – Adam Hall Group announced Feb. 26 that it will not be participating in this year’s Prolight + Sound exhibition, set for Frankfurt, Germany from March 31-April 3, due to recent developments in the spread of the Covid-19 virus around the world. The company has announced plans to provide a virtual trade show booth experience instead.

More details from Adam Hall Group (

In light of recent developments in the COVID-19 virus, the Adam Hall Group has decided not to participate in this year’s Prolight + Sound (31 March — 3 April 2020) in Frankfurt am Main. In doing so, the event technology provider based in Neu-Anspach, Hessen, is following the most recent preventive recommendations from the health authorities for responsible protection of employees, partners and trade show visitors. Instead, the Adam Hall Group will present numerous innovations from its extensive event technology range in a livestream on 31 March 2020 on the company website.

“We have been an integral part of the music trade show Prolight + Sound for 38 years. Every year we look forward to meeting our partners and customers in Frankfurt am Main and being able to present our latest innovations. But an entertainment trade show needs a certain sense of fun that is so essential to our industry as a whole. Ongoing concerns and precautionary measures associated with the COVID-19 virus mean that this light-heartedness isn’t possible in light of the latest developments. We have made this difficult decision because we attach great importance to the safety and well-being of our employees, business partners and end user as well as media partners,” says Alexander Pietschmann, CEO of the Adam Hall Group.

The livestream with all product highlights from the brands Cameo, LD Systems, Gravity, Defender and Palmer will start on 31 March 2020 at 10:00 am CET at

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