OEM
When you hear that infectious fournote audio signature on television, you know without even consciously realizing it that there's "Intel inside." The makers of components of larger systems, who have tended to labor anonymously in years past, are waking up the need to market their own brands. It's a worldwide phenomenon that transcends market sectors: Siemens informs you that they may not make the television set, but they make the technology that makes it brighter; Boeing takes 30 seconds next to a Budweiser commercial during a football game to extol their aircraft despite the fact that most viewers aren't currently in the market for a $30-million 737.
Read More »