What’s in a name? We live in a culture of branding and brand names. We wear company logos and names on practically every piece of clothing we own. From bags and jewelry to T-shirts, jeans and footwear, we have all become walking advertisements for clothing manufacturers, loudspeaker companies, microphone producers, bands, audio consoles, speaker cables, beer, motorcycles, cars, sports franchises, cymbal makers and on and on ad infinitum. In the last millennium, there was a phrase, “you are what you eat,” which was used to describe the pitfalls of choosing the wrong diet.
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