What's New(s)?
I have now rewritten this column three times. Every time I try I end up covering too much ground and just rambling. This is the last shot. In the past few months I have been involved in a number of conversations and situations that all forced the same basic question: What is news?
The easy answer is to quote Reuven Frank, the one-time head of NBC news who said, "NEWS is what someone wants to suppress. Everything else is advertising." That statement is at once overly broad, confrontational, outmoded and completely true. And smart marketers both know and take advantage of it.
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