TEL AVIV, Israel – Waves Audio has introduced YourWaves, an interactive online Waves store offering three ways for users to get the Waves plug-ins of their choice, from different Waves bundles. At register.waves.com/yourwaves, users can sign up for "Artist Choice," "Quick Choice" or "Custom Choice," each providing different approaches and plug-in options for the user.
"Artist Choice" is best suited for users who are curious as to which plug-ins are employed on favorite recordings and by top award-winning engineers. With YourWaves Artist Choice, Andrew Scheps, Gil Norton, Thom Russo, Ross Hogarth and Scott Martin Gershin have each hand-picked a favorite selection of Waves plug-ins. More artists will be added to the YourWaves Artist Choice roster in the future.
"Quick Choice" lets users choose any five plug-ins from selected groups to get the most cost-effective and specific combination. Also, if a user only has a certain budget, Quick Choice can build the perfect plug-in package to fit that user's desired applications.
"Custom Choice" offers, for the first time, the option to compile personalized collections of Waves plug-ins, and tailor their selections to precisely suit their production needs – the exact plug-ins they want; no more, no less.
All plug-ins purchased at the YourWaves store are registered in buyers' accounts separately, and each has its own serial number, giving purchasers upgrade flexibility. Although YourWaves gives buyers access to plug-ins from different bundles, by registering each YourWaves plug-in separately, users can later decide which of the plug-ins they want to upgrade, and when they do, all upgrade options are open to them.
For instance, if a user bought three plug-ins from YourWaves: V-Comp, L2 and CLA-2A, then he or she would then have upgrade options including the Masters bundle for the L2, the V-Series for the V-Comp and the CLA Classic Compressors for the CLA-2A, rather than the limited option of a full Mercury upgrade. Also, the Waves Update Plan is calculated for each plug-in, and users decide which plug-ins to renew Waves Update Plan coverage for, and when.
"We wanted to offer consumers a customized way to develop combinations of Waves plug-ins based on their own particular needs," stated Gilad Keren, CEO, Waves Ltd. "Whether users are seeking to emulate the sounds of their favorite engineers and producers, or build a set of plug-ins from the ground up, YourWaves delivers."
For more information, please visit www.waves.com and register.waves.com/yourwaves.
