NEW YORK – Legends 33, a sports bar and restaurant located on 33rd Street, not far from the Empire State Building, is named for its location and its emphasis on sports icons, but a Renkus-Heinz sound system installed by AV integrators Starview Satellite is another important element in the marketing mix.
Aiming for both the local office lunch/dinner market and tourists visiting the landmark building, Legends 33 offers three floors of old-world ambience with the sports bar mix of screens showing every available sports channel, along with background music to accompany gourmet burgers, steaks, pasta and traditional Irish fish'n'chips. Meanwhile, a VJ booth on a balcony level sets the party scene for Friday and Saturday nights.
Starview Satellite has been designing and installing AV systems for Dwyer's locations for some 10 years. Starview president John Paturno noted, "Frank is really happy with the system here, and with Renkus-Heinz equipment. He's knows exactly what he wants to achieve with each location and how to make it work."
Richard Trombitas, of Renkus-Heinz's New York area rep firm Cardone Solomon Associates, said, "The sound system had to provide high quality background and foreground music, as well as serve video DJ applications and live music – but without intruding on the architecture of the space."
To deliver the right sonic ambience the firm specified a substantial distributed audio system, designed, Paturno said, "to create high quality background music during the day, but capable of really moving the house when the VJs playing and the place is rocking at weekends."
Background sources during daytime are typically iPod, video, satellite TV and satellite music. along with the video DJ booth and live band facilities.
A total of 14 wall-mounted TRX81 compact two-way cabinets, with 120 60-degree dispersion horns, are distributed throughout the space, matched with three BPS/12-2 cabinets and a single BPS/12-1 low frequency cabinet.
The balcony bar housing the VJ booth is covered by a pair of the higher powered TRX-82/12 units while the basement level is fitted with 14 compact CFX-61 cabinets and several flush-mounted ceiling subwoofers.
"This was the first time Starview Satellite had utilized the TRX61 as a distributed speaker," noted Trombitas. "They were very impressed and want to feature them in future installations." Powering the entire system is a basement-located rack of QSC RMX4050 amplifiers with a minimum power of 300W RMS allocated to each speaker.
"Since it opened the place has done fantastic business," said John Paturno, "and they've been overwhelmed at the response. The system delivers as designed and the client, video DJs and everyone have been very happy with it."
For more information, please visit www.renkus-heinz.com.
