SHENZHEN, CHINA – For the second consecutive year, Guangzhou Haona Audio Equipment Co Ltd. supplied audio to the Electric Jungle Music Festival, the largest EDM festival in South China. Among the audio gear was a proliferation of products from Outline, which successfully met the challenges of small hills and trees, and the requirement that the equipment would run for eight consecutive hours, with full power energy and at a high SPL.
More details from Outline (www.outline.it):
Electric Jungle Music Festival is the first and biggest EDM festival in South China. This year’s edition was staged at the Shenzhen Universiade Center. Inaugurated five years ago, it was designed to host not only international sports, but also large-scale events and concerts, such as the festival.
Electric Jungle, which featured sets by artists such as R3HAB, Knife Party and Adventure Club, was presented by Jungle Events and organized by MNET Media.
For the second consecutive year, Guangzhou Haona Audio Equipment Co Ltd. was the festival’s audio supplier.
As well as lasting longer than in the past (two days instead of one), the festival also added a new stage this year. Haona, Italian audio manufacturer Outline’s distributor for China, fitted it out with 12 of the company’s GTO loudspeakers and six GTO-Subs. The rig was powered by a pair of Outline X8 and 12 Outline T11 amplifiers.
Outline’s loudspeaker systems were also deployed for coverage for the event’s VIP area: six Outline GTO C-12 line source arrays.
Company president Kong Qinghua explained, “The event’s general lighting and sound contractor, Music Trick Lighting, asked us to take on the project for the whole sound system because our equipment was ideal for the show and we also provide strong technical support.”
Haona’s managing director Huang Zhenan added, “Outline is well recognized in the electronic music industry.”
Qinghua continued, “They have an in-depth training program for dealers and distributors, which provides consistent standardized technical support in each country, which is a great benefit in guaranteeing shows’ results.”
The large venue offered additional challenges for the Haona team, as Qinghua explained, “There were small hills with trees and the fact that the organizers added a VIP zone meant we had to calculate coverage precisely before the show, taking all these factors into consideration. Some adjustments were made onsite and we had just two days for setup and alignment.”
Careful planning was required to ensure that the best possible solution was implemented and communication was key. “It’s very important to communicate with customers before shows and plan accordingly,” Zhenan observed. “Manpower can be arranged and equipment checked at the warehouse, but if last-minute changes have to be made, these can pose another big challenge.”
Zhenan added, “Whereas concerts or touring shows last two to three hours and clubs operate four to five hours nightly, the festival’s sound reinforcement needed to be able to run for eight consecutive hours, with full power energy and at a very high SPL, which was very demanding for the products. We ensured plenty of headroom when we designed the system and were confident that we didn’t need back-up.”
