LUTON, UK – Cadac has appointed PT HESED Kharis Indonesia as exclusive distributor for its mixing console brand in Indonesia. HESED is a leading distributor and system integrator in the territory, with a portfolio that includes TWAUDiO, Powersoft and Lab Gruppen.
More details from Cadac Holdings Ltd. (www.cadac-sound.com):
The agreement was signed at the recent ProLight+Sound exhibition in Frankfurt. HESED Managing Director Dene Dave Laoh says, “The market in Indonesia knows HESED as a high quality system integrator and distributor of leading brands. Our vision is to provide the best solutions to the audio market in Indonesia. With brands like TWAUDiO, Powersoft and Lab Gruppen, we required a comparable mixing console brand; Cadac is a perfect fit. It provides us with the opportunity to become a quality mixing console distributor and to specify industry leading digital consoles within fixed installations and mobile systems.”
Cadac Director of Sales and Marketing, Richard Ferriday, responds, “Appointing HESED as our Indonesian distributor is an extremely important part of our continual strategy of building a strong global partner network. HESED is incredibly committed to providing the best products and support to its customers, in addition to which the company’s enthusiasm for Cadac made it the logical choice for the territory.”
