LAS VEGAS — Along with 2013’s double-weekend sellouts for the Ultra Music Festival in Miami in March and Coachella in April, the Electric Daisy Carnival, set for June 21-23, is also due to set a new attendance record, with Insomniac Events reporting the sale of 345,000 tickets — 115,000 per night — up from total ticket sales of 320,000 last year.
Reportedly a $35 million show — with the largest percentage of expenses aimed at production — the EDC Las Vegas event follows Insomniac’s mid-May two-day carnival at New York’s Citi Field and an inaugural three-day event that drew some 65,000 despite near-freezing temperatures to Chicagoland Speedway in Joliet, IL later in May.
In addition to the four nights of dusk-to-dawn spectacles at the Las Vegas Motor Speedway, which draws revelers from all 50 states and 46 countries, Insomniac is promoting related events taking place in Las Vegas from June 18 to 25. Dubbed “EDC Week,” the tie-ins include club shows, pool parties, after-hours sessions and other events in town.
According to a study by Beacon Economics LLC, which was reportedly commissioned by the promoter, EDC generated an estimated $207 million in economic activity in the Las Vegas area in 2012, which is likely to be topped in 2013.
Another event, the EDMbiz Music Conference, returns during EDC Week this year; it takes place from June 18-20, 2013 at The Cosmopolitan of Las Vegas.
For more information, please visit www.insomniac.com.
