MILWAUKEE, WI – With 11 stages, 700 bands and close to a million fans attending over an 11-day span, Summerfest ranks as the world's largest music festival. For several years running, Sennheiser has joined the "big gig" with its branded tour bus, providing support for new and established artists.
That support includes technical expertise, emergency replacements of gear, demonstrations of wireless and microphone products, and "loaner" products for bands testing new equipment alternatives. Last but not least, Sennheiser offers a place where artists can relax and chill out with peers.
As an active sponsor of Summerfest's Emerging Artist Series, Sennheiser supported up-and-coming bands including The Material, which performed on the US Cellular Stage, and The Last Vegas.
"After we played our set as part of the Emerging Artist series, we went to the Sennheiser bus to check out some of the new headphones and microphones they had, as well as to hang out with all of the friendly and helpful Sennheiser reps," said Colleen D'Agostino of The Material. "Sennheiser not only provided a nice place to cool down after our set, but also helped answer my questions on in-ear monitors (IEMs) and microphones. Our artist relations rep Tim Moore was there during our entire set to make sure everything went smoothly, and to show his support for our band. I knew Sennheiser would be there for us, and they were."
"Each year, Summerfest presents an excellent opportunity for us to engage with both emerging and established artists on the ground – where they need us," said Tim Moore, artist relations manager for Sennheiser. "It is a chance for us not only to help artists with their technical set-ups and provide demo gear, but also an opportunity to spend time with these artists and their teams and discuss their needs and how we can better service each of them. I enjoy being able to work closely with the Emerging Artist Series and supporting the young artists working hard on building a fan base."
"Sennheiser has been a great partner over the years," said David Silbaugh, talent buyer and production supervisor at Summerfest. "The on-site technical support has been invaluable for the artists and engineers alike and Sennheiser's continued support of the Emerging Artists Series helps developing artists at a point in their career when they really need it. Couple that with the opportunity for artists to gain practical experience using their microphones in a true concert setting, and you build lasting relationships."
"It's always great to see the Sennheiser gang at these kinds of festivals – I always feel like a superhero with new toys when they are around," said Chad Cherry from The Last Vegas. "I had a chance to try a ew 500-935 G3 with a chromed handheld and it perfectly suited my flavor of rock 'n' roll. When I'm singing with TLV, Sennheiser is the only microphone that can keep up with me on stage and deliver the goods."
For more information, please visit www.sennheiserusa.com.
