Put That Phone Away!
The smartphone giveth, and the smartphone taketh away. The proliferation of video cameras in connected phones was a boon to the music industry, which early on saw it as a replacement for MTV, a way to put artist clips in front of every Facebook and Instagram user on earth and stimulate ticket sales. But as smartphone proliferated, those clips became more like leaks in a boat than floats for it. Besides, artists were noticing that concertgoers were standing or sitting in front of them but staring into their phones instead of the stage. Talk about an ego deflater. Richard Branson, the Virgin impresario, has criticized contemporary music shows as “soulless,” where “everyone stands around looking at their phones.”
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