Axiom Column Array Impresses at Frankfurt Show

by Debi Moen
in International News
Proel's newest Axiom loudspeaker system at Prolight + Sound 2017.
Proel's newest Axiom loudspeaker system at Prolight + Sound 2017.

FRANKFURT - Proel's newest Axiom loudspeaker system was on display at the recent Prolight + Sound show in Frankfurt. The AX12C column array was designed to offer a slimmer solution for awards events and product launches, says Italian Sales Manager Damiano Formiconi.

More details from Proel (www.proel.com):

Proel's newest Axiom loudspeaker system turned more than a few heads at the Live Sound Arena demo at ProLight+Sound in Frankfurt. The AX12C column array, which consists of 12x 3.5-inch cone transducers in a slim, structurally rigid extruded aluminum housing, was side by side with some of the industry's more notable medium and large scale sound systems at the Live Sound Arena at the Frankfurt Messe.



"The intention was not to go head-to-head with the big guns who we obviously respect, but rather to demonstrate in a departure from conventional thinking that our new column array, which is essentially one-way down to 180Hz where it crosses over to a 21-inch sub, is capable of exceptional clarity of speech, good articulation, and even rock and roll performance at reasonable levels (max SPL is 130dB)," says Italian Sales Manager Damiano Formiconi. 



The unobtrusive PA – the column is less than 11cm wide and just over a meter tall – consisted of four AX12C columns and two SW2100A powered subwoofers per side. The columns were powered from the subs, which have Class D amplifiers in them with 2000 watts dedicated to the internal 21-inch speaker and 2000 watts available for up to four connected columns via the NL4 output. Transmission line back-loading of the drive units helps to provide natural cardioid response from the column with a reduction of bass frequencies behind the array, while Front Diffraction Waveguides maintain wide horizontal dispersion up to high frequencies. 



"People were genuinely surprised at the AX12C's output and projection even at 30 meters in amongst the other heavyweight participants, and several in the audience were seen to walk up close to the stage to verify which PA was actually playing, believing it to be a larger system," says Formiconi. 

"Although the demo setup has attracted some criticism on social media for the inevitable reflective buildings and rattling structures contributing to an 'imperfect' comparison, all but the purists will accept that the situation replicates many of the typical and practical town center locations that present themselves to rental companies, and as such the AX12C proved itself to be a serious, and cost effective, player in the corporate market. 




"We hope that as a result of the demo, those customers who provide corporate rental services will realize that the Axiom AX12C is a good solution for awards events and product launches because they will only need to take one type of PA system, and a small one at that, to handle playback and even live music at the end of the evening as well as all the speech requirements during the day," says Formiconi.