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K-array Launches K-array USA

by FOH Staff • in
  • Featured
  • On the Move
• Created: December 13, 2018

BOSTON – K-array announced the launch of K-array USA, a subsidiary operating in the Boston area since Dec. 1, 2018, led by K-array global business development director, Rusty Waite. The Italian manufacturer will oversee sales, marketing and service of K-array’s audio solutions in the U.S., with an assist from manufacturer reps SG Western (California, Nevada, Arizona), Marketing Concepts (Texas, Oklahoma, Arkansas, Louisiana, Mississippi) and On The Road Marketing (New York City, New Jersey).

More details from K-Array (www.k-array.com):

“It is the right time for us in regards to the company’s growth to invest more of our resources into the expansion of K-array in the United States,” explains Waite of the structural update and distribution change. “It increases our accessibility and provides us with the opportunity to build stronger relationships with US customers, which is crucial for long-term success in the US.”

Although the new-formed entity is currently building a team of experts, a great opportunity to meet the new members of the K-family, as well as those from Italy including K-array President Alex Tatini, will be at The NAMM Show in Anaheim, CA on January 24-27, 2018 where they will be in Demo Room #202B providing in depth expertise and hands-on demonstrations of several products from K-array portfolio throughout the event.

Please contact K-array to set up a meeting with any of their product specialists or sales managers. If you are unable to attend but would still like to discuss a possible collaboration, please contact Rusty directly at rusty.waite@k-array.com.

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